Do 30% more with AI

We’re not alone in our excitement about the opportunities AI presents, but after seeing the initial rush of stunt-driven AI brand experiences, we saw an opportunity to focus. What larger opportunities can AI unlock, for people and brands?

So we got to building. Led by Tim Warren, our newly minted Director of AI, Hunt, Gather has set out to craft new digital experiences that pair utility with joy in equal measure. They’ll be enabled by AI, but they’ll be about freeing humans to achieve more—30% more, in fact. That’s the goal of every AI project we take on: to unleash 30% more productivity in everyone.


Meet Tim Warren

Let's dive into four quick questions with our Director of AI.

What is the big difference you see between today’s AI-driven digital experiences and those of the past 10 to 15 years?

As we develop AI tools, we’re aiming for a more natural technology. The goal is to make our devices blend seamlessly into an experience, instead of always pulling us out of the moment. I think as an industry we’re underestimating how disruptive it can be to focus on the person, rather than the device in their hand.

There’s lots of conversation around the importance of clean data to improve AI-experiences. Do you see data as an opportunity or an obstacle?

Data is a word that can be used to intimidate people out of a conversation. The reality is that all learning, all experiences, all knowledge is data. Everything that makes us human is centered around the information we carry and use. Will there be challenges in accumulating and formatting these bits of knowledge? Sure. But that’s an exciting challenge to me; it’s an opportunity to apply creative problem solving to every project. And we shouldn’t overlook the data that will come out of these experiences…the ability for AI to help us translate interactions and behaviors into meaningful insights for brands, and help brands turn those insights into meaningful engagements.

Hunt, Gather is traditionally known as a creative agency. Why AI?

Hunt, Gather has a Creative First, Always mindset, so this is actually right in our wheelhouse. We’re experts in user experience, so we’re well positioned to design these new, “invisible” interfaces that will increasingly be in demand. To make these experiences truly immersive and seamless is ultimately as much a design challenge as an AI challenge.

Any last words of wisdom for us?

Cars won’t replace horses. Horses with cars will.

AI IN Action

To see a Hunt, Gather AI solution in action, check out Ask Soundly: A first of its kind AI-powered chat experience that enhances search by allowing users to ask questions in their normal, everyday language, and get hyper-personalized answers in return in a matter of seconds.

AI + YOur Company

Wondering how you can use AI to transform your creative process? Let’s talk about it. Chances are, where there’s AI, there’s a way.

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