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Fresh Street
Fresh Street
Fresh Street introduced the first curbside-only grocery store to Chicago with hyper-targeted local OOH, Spotify radio spots, direct mail, in-store signage, and a series of videos for CTV, YouTube, and social media. Hand-drawn illustrations dramatizing the wacky substitutions consumers often get stuck with helped communicate their revolutionary no-substitutions guarantee, thanks to technology that tracks in-store inventory in real time.