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Chipotle’s mission is to Cultivate a Better World. It’s something they bring to life every day, from the real ingredients they source to their first collection of Responsibly Designed Restaurants to their Annual Sustainability Report. They’re revolutionizing the industry. And we needed to tell that story in a comprehensive and engaging way.
We created an immersive experience, inclusive of film, a first-of-its-kind sustainability tracker, and an inside look into Chipotle’s sourcing efforts.
Brand Strategy, Digital Strategy, Content Creation, UX, Web Development, Motion Design
In celebration of Earth Day 2023, we partnered with Chipotle Mexican Grill to showcase their commitment to the planet with the launch of “Human Nature,” a short film which outlines how humans and nature can work together, sustainably. The film coincided with the release of their Annual Sustainability Report and their first collection of Responsibly Designed Restaurants. To tell this complex story, we tapped into our Brand Strategy, Digital Strategy, Content Creation, UX, and Web Development teams.
What resulted was an immersive experience highlighting the film and their first-of-its-kind sustainability tracker, Real Foodprint, giving guests an inside look into Chipotle’s exceptional sourcing efforts. Using stories from Chipotle’s real farm partners, eye-opening sustainability stats, and the positive impact you can make ingredient by ingredient, customers were able to not only understand but experience first-hand the importance of getting back to nature.