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A Future Begins
Chipotle
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THE FUTURE OF REAL FOOD BEGINS WITH FARMERS
The short film “A Future Begins” is the next chapter in raising awareness and telling the story of struggling family farms. This chapter showcases the positive impacts that young farmers have through the use of emerging technologies such as solar, wind power, and regenerative farming practices.
The immersive educational site also takes users on character deep dives to learn more about the inspiration behind their favorite characters and scenes, includes behind the scenes footage of Kacey Musgraves cover of “Fix You” that was featured in the film, and more about how to help support the next generation of farmers and the future of real food.
But between limited resources, dying generations, climate change, and even policy changes it's becoming even more challenging to be a farmer. Hunt, Gather partnered with Chipotle to create a grassroots advocacy campaign to empower those who love to eat ethically grown and responsibly raised food to support the future of farming by adding their name in support of the 2023 Farm Bill to help with the equitable transfer of one million acres of farmland to the next generation of farmers.
11+ Million
Views of the short film on YouTube
12,000+
People added their name in the first month to take action to support young farmers
“ABSOLUTELY INCREDIBLE CREATIVITY AND PARTNERSHIP.”
Michael Kotick, Senior Director of Brand Marketing at Chipotle
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Take action to support young farmers
The future of real food starts with farmers. Join the movement to help transition 1 million acres of land to the next generation of farmers.
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1,249,782 Signatures
Farmers face more challenges than ever
Young farmers may do things the hard way, but it’s the right way. They understand the importance of sustainable and ethical farming but are also facing new problems like climate change and the cost of new technology. But the main barrier that’s holding them back is the access to land to build and grow their farms.
40X
More farmers were lost in recent years than gained
100 million acres
U.S. farmland will change ownership in the next 5 years
56%
Of farms lost money
Farmers Committed to
Food With Integrity
Food with Integrity is our commitment to sourcing the best ingredients that are raised with respect for people, communities, animals, and the planet. Meet the real farmers who make real food possible at Chipotle.
Coastal Fresh Farms
Learn how our valued cilantro supplier gives back to the soil by converting to organic growing.
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Grass Valley Beef
Learn how our devoted beef partner and supplier helps us pursue our mission of cultivating a better world.
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Initiatives For The Next Generation
Learn about the programs Chipotle has created to help support the next generation of farmers overcome modern day barriers.
WE PAY AROUND $300 MILLION IN PRICE PREMIUMS PER YEAR FOR REAL FOOD THAT IS GROWN SUSTAINABLY AND RESPONSIBLY.
$5,000
Seed Grants
Awarding $5,000 to 50 farmers under the age of 40 to help them overcome barriers
$5 Million Commitment
Investing $5 million over the next 5 years to help farmers succeed
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Long-term Contracts
Awarding long-term contracts to help young farmers get started
Next Generation Scholarships
Contributed over $375,000 to date to Niman Ranch’s Next Generation Foundation scholarship fund to alleviate student debt
Chipotle
Aluminaries
Supporting ventures that are advancing innovative solutions in sustainable farming
Tractor
Beverages
5% of the profits from the sales of Tractor beverages support young farmers
Chipotle
Farmers Market
Connecting you with a few of our favorite partners who supply real food from the source
Chipotle
Goods
Making ethical clothing with profits going to sustainable farming organizations
