A Future Begins
A Future Begins
Chipotle
Chipotle
The Future of Real Food Begins With Farmers
The short film “A Future Begins” is the next chapter in raising awareness and telling the story of struggling family farms. This chapter showcases the positive impacts that young farmers have through the use of emerging technologies such as solar, wind power, and regenerative farming practices.
The immersive educational site also takes users on character deep dives to learn more about the inspiration behind their favorite characters and scenes, includes behind the scenes footage of Kacey Musgraves cover of “Fix You” that was featured in the film, and more about how to help support the next generation of farmers and the future of real food.
But between limited resources, dying generations, climate change, and even policy changes it's becoming even more challenging to be a farmer. Hunt, Gather partnered with Chipotle to create a grassroots advocacy campaign to empower those who love to eat ethically grown and responsibly raised food to support the future of farming by adding their name in support of the 2023 Farm Bill to help with the equitable transfer of one million acres of farmland to the next generation of farmers.
11+ Million
Views of the short film on YouTube
12,000+
People added their name in the first month to take action to support young farmers
“Absolutely incredible creativity and partnership.”
Michael Kotick, Senior Director of Brand Marketing at Chipotle
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team chipotle unwrapped
TEAM CHIPOTLEMEET THE ATHLETES
Red
Ger
ard
Ger
ard
Chipotle Order
Tacos with Chicken, Crispy Corn Tortilla, Tomatillo-Red Chili Salsa, Cheese, Sour Cream, Romaine Lettuce
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Red Gerard
Bio
Achievements
age
21
Local Chipotle
247-C Rainbow St, Unit G290, Silverthorne, CO 80498
Career Highlights
In 2018, Red took home the gold in his Olympic debut in the PyeongChang Olympics for Slopestyle.
Red grew up in Cleveland, Ohio with four brothers who all had a passion for snowboarding. So much so, that their family packed their bags and shipped off to Colorado so they could have a real shot at becoming professionals. With a resort like Copper Mountain as his training ground, Red quickly made a name for himself as one of the best young snowboarders the industry had ever seen. By the age of 13, Red had earned his way onto the U.S. Snowboard Team and competed in the top slopestyle and big air events worldwide. Red has podiumed in many Grand Prix’s, US Open, Dew Tour and World Cups and his growing list of accolades includes medals in practically every professional event. Don’t miss Red land another big podium win this winter.
Red grew up in Cleveland, Ohio with four brothers who all had a passion for snowboarding. So much so, that their family packed their bags and shipped off to Colorado so they could have a real shot at becoming professionals. With a resort like Copper Mountain as his training ground, Red quickly made a name for himself as one of the best young snowboarders the industry had ever seen. By the age of 13, Red had earned his way onto the U.S. Snowboard Team and competed in the top slopestyle and big air events worldwide. Red has podiumed in many Grand Prix’s, US Open, Dew Tour and World Cups and his growing list of accolades includes medals in practically every professional event. Don’t miss Red land another big podium win this winter.
2018: Winter Olympics Olympian
2017: FIS World Cup Standings, 1st (slopestyle), 4th (overall)
2015: FIS Junior World Championships, 4th (slopestyle)
2017: FIS World Cup Standings, 1st (slopestyle), 4th (overall)
2015: FIS Junior World Championships, 4th (slopestyle)
Watch Red's Story
Hil
ARY
Kni
GHT
ARY
Kni
GHT
Chipotle Order
Burrito with Brown Rice, Pinto Beans, Fajita Veggies, Cheese, Tomatillo-red Chili Salsa, and Guac
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Hilary Knight
Bio
Achievements
age
32
Local Chipotle
867 Grand Ave, St. Paul, MN 55105
Career Highlight
Hilary Knight is a three-time Olympic medalist, eight-time IIHF World Champion, and holds the record for most goals scored all-time at the IIHF World Championships.
Hilary first hit the ice at the young age of 5 and has been skating her way to victory ever since. She is also a recent MBA grad, a celebrated veteran leader, and an American ice hockey forward who plays for the PWHPA and the U.S. Women’s National Team. Don’t miss Hilary and the U.S. women’s hockey team defend their gold this winter.
Hilary first hit the ice at the young age of 5 and has been skating her way to victory ever since. She is also a recent MBA grad, a celebrated veteran leader, and an American ice hockey forward who plays for the PWHPA and the U.S. Women’s National Team. Don’t miss Hilary and the U.S. women’s hockey team defend their gold this winter.
2021: IIHF Women's World Championship, silver (Alberta, Canada)
2019: IIHF Women's World Championship, gold (Espoo, Finland)
2018: Winter Olympics Gold Medalist (PyeongChang, South Korea)
2017: IHF Women's World Championship, gold (Michigan, US)
2016: IHF Women's World Championship, gold (Kamloops, Canada)
2015: Women's World Championship, gold (Malmö, Sweden)
2015: IIHF World Women's Championship Tournament MVP
2014: Winter Olympics Silver Medalist (Sochi, Russia)
2013: IHF Women's World Championship, gold (Ottawa, Canada)
2012: Jeff Sauer Award
2010: Winter Olympics Silver Medalist (Vancouver, Canada)
2019: IIHF Women's World Championship, gold (Espoo, Finland)
2018: Winter Olympics Gold Medalist (PyeongChang, South Korea)
2017: IHF Women's World Championship, gold (Michigan, US)
2016: IHF Women's World Championship, gold (Kamloops, Canada)
2015: Women's World Championship, gold (Malmö, Sweden)
2015: IIHF World Women's Championship Tournament MVP
2014: Winter Olympics Silver Medalist (Sochi, Russia)
2013: IHF Women's World Championship, gold (Ottawa, Canada)
2012: Jeff Sauer Award
2010: Winter Olympics Silver Medalist (Vancouver, Canada)
Watch Hilary's Story
Chri
stian
puli
sic
stian
puli
sic
Chipotle Order
Burrito with Chicken, White Rice, Pinto Beans, Sour Cream, Cheese, Guac, and Lettuce
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Christian Pulisic
Bio
Achievements
age
23
Local Chipotle
101-103 Baker Street Marylebone, London W1U 6LN, United Kingdom
Career Highlight
Christian is the youngest player ever to captain the United States Men’s National team in the modern era.
Christian is an American professional soccer player who plays for Chelsea Football Club of the English Premier League and the United States Men’s National team. He is no stranger to setting records and continues to add highlights to his long list of achievements, including three U.S. Soccer Male Athlete of the Year awards.
Christian is an American professional soccer player who plays for Chelsea Football Club of the English Premier League and the United States Men’s National team. He is no stranger to setting records and continues to add highlights to his long list of achievements, including three U.S. Soccer Male Athlete of the Year awards.
2021: The first American player to play in a UEFA Champions League Final
2019: CONCACAF Gold Cup Best Young Player Award
2017-2020: U.S. Soccer Male Athlete of the Year
2018: Youngest player to captain the US team
2016-2017: Youngest MNT player to win a major European club trophy
2016: U.S. Soccer Young Male Athlete of the Year
2016: Youngest American to play in a World Cup Qualifier
2019: CONCACAF Gold Cup Best Young Player Award
2017-2020: U.S. Soccer Male Athlete of the Year
2018: Youngest player to captain the US team
2016-2017: Youngest MNT player to win a major European club trophy
2016: U.S. Soccer Young Male Athlete of the Year
2016: Youngest American to play in a World Cup Qualifier
Watch christian's Story
Ken
dall
Coyne-
Scho
field
dall
Coyne-
Scho
field
Chipotle Order
Bowl with Chicken, White Rice, Fresh Tomato Salsa, Sour Cream, Lettuce, and Guac
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Kendall Coyne Schofield
Bio
Achievements
age
29
Local Chipotle
15071 South La Grange Rd, Orland Park, IL 60462
Career Highlight
Kendall is a two-time Olympic medalist, six-time IIFH world champion and has been a captain of Team USA since 2019.
On January 25, 2019, Kendall first made history when she became the first woman to compete in the NHL’s All-Star skills competition, posting 14.326 seconds in the fastest-skater challenge, finishing less than a second behind the winning competitor. Today, Kendall is a player development coach with the Chicago Blackhawks, players professionally in the PWPHA and is currently a United States Women’s National Team member. Cheer on Kendall and her teammate Hilary Knight as they compete against the world’s best.
On January 25, 2019, Kendall first made history when she became the first woman to compete in the NHL’s All-Star skills competition, posting 14.326 seconds in the fastest-skater challenge, finishing less than a second behind the winning competitor. Today, Kendall is a player development coach with the Chicago Blackhawks, players professionally in the PWPHA and is currently a United States Women’s National Team member. Cheer on Kendall and her teammate Hilary Knight as they compete against the world’s best.
2021: IIHF Women's World Championship, silver (Alberta, Canada)
2019: IIHF Women's World Championship, gold (Espoo, Finland)
2019: IHF Women's World Championship Directorate Award for Top Forward
2018: Winter Olympics Gold Medalist (PyeongChang, South Korea)
2017: IHF Women's World Championship, gold (Plymouth, Michigan)
2016: Patty Kazmaier Award Winner for the top player in NCAA Division I Women’s Ice Hockey
2015: Women's World Championship, gold (Malmö, Sweden)
2014: Winter Olympics Silver Medalist (Sochi, Russia)
2013: IHF Women's World Championship, gold (Ottawa, Canada)
2019: IIHF Women's World Championship, gold (Espoo, Finland)
2019: IHF Women's World Championship Directorate Award for Top Forward
2018: Winter Olympics Gold Medalist (PyeongChang, South Korea)
2017: IHF Women's World Championship, gold (Plymouth, Michigan)
2016: Patty Kazmaier Award Winner for the top player in NCAA Division I Women’s Ice Hockey
2015: Women's World Championship, gold (Malmö, Sweden)
2014: Winter Olympics Silver Medalist (Sochi, Russia)
2013: IHF Women's World Championship, gold (Ottawa, Canada)
Watch Kendall's Story
Jess
ie
Digg
ins
ie
Digg
ins
Chipotle Order
Bowl with Chicken, Brown Rice, Black Beans, Guac, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, and Fajita Veggies
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Jessie Diggins
Bio
Achievements
age
30
Local Chipotle
1021 Pearson Dr, Hudson, WI 54016
Career Highlight
Jessie Diggins has competed in the biggest sports stage throughout her career and has medaled five times in the Olympics and World Championships.
Jessie Diggins' passion for skiing and outdoors comes from her parents. At just 3 years old, her and her family joined the Minnesota Youth Ski League. Her passion has since then grown and made her one of the most notable American skiers to compete. In 2018, she won the United States' first ever cross-country skiing Olympic gold medal. She is the first American to win the FIS Tour de Ski and the first American woman to win the overall and distance World Cup titles.
Jessie Diggins' passion for skiing and outdoors comes from her parents. At just 3 years old, her and her family joined the Minnesota Youth Ski League. Her passion has since then grown and made her one of the most notable American skiers to compete. In 2018, she won the United States' first ever cross-country skiing Olympic gold medal. She is the first American to win the FIS Tour de Ski and the first American woman to win the overall and distance World Cup titles.
2021: First non-European to win cross-country skiing's Tour de Ski title
2018: Winter Olympics, gold (Team Sprint Freestyle)
2017: World Championship, silver (Sprint Freestyle)
2015: World Championship, silver (10K Freestyle)
2012: World Championship, gold (Team Sprint Freestyle)
2011: Made the US Ski and Snowboard Team
2018: Winter Olympics, gold (Team Sprint Freestyle)
2017: World Championship, silver (Sprint Freestyle)
2015: World Championship, silver (10K Freestyle)
2012: World Championship, gold (Team Sprint Freestyle)
2011: Made the US Ski and Snowboard Team
Watch Jessie's Story
wes
ton
Mc
kennie
ton
Mc
kennie
Chipotle Order
Bowl with Double Chicken, White Rice, Cheese, Lettuce, Double Guacamole, Double Sour Cream, and Hot Sauce
Weston McKennie
Bio
Achievements
age
23
Local Chipotle
8687 N US 75-Central Expy 1000 Ste 2396, Dallas, TX 75225
Career Highlight
The US Men’s National Team midfielder, McKennie, is the fourth-youngest recipient of the Male Player of the Year award.
Weston James Earl McKennie is an American professional soccer player who plays as a midfielder for Serie A club Juventus and the United States national team. A versatile player, McKennie is capable of playing in a multitude of positions in midfield—mainly as a box-to-box or as a deep-lying defensive midfielder. The All-American player also played a major role in the U.S. Men’s National Team’s triumph in the inaugural Concacaf Nations League in 2021. Coming through the youth system, McKennie began his senior club career at Bundesliga side Schalke 04.
Weston James Earl McKennie is an American professional soccer player who plays as a midfielder for Serie A club Juventus and the United States national team. A versatile player, McKennie is capable of playing in a multitude of positions in midfield—mainly as a box-to-box or as a deep-lying defensive midfielder. The All-American player also played a major role in the U.S. Men’s National Team’s triumph in the inaugural Concacaf Nations League in 2021. Coming through the youth system, McKennie began his senior club career at Bundesliga side Schalke 04.
2021: McDonald’s All-American
2021: Best Player Award of Concacaf Nations League
2020: U.S. Soccer Male Player Of The Year
2020: Italian Super Cup Winner
2019: Gatorade National Player of the Year
2021: Best Player Award of Concacaf Nations League
2020: U.S. Soccer Male Player Of The Year
2020: Italian Super Cup Winner
2019: Gatorade National Player of the Year
Watch Weston's Story
Cee
Dee
lamb
Dee
lamb
Chipotle Order
Bowl with Chicken and Steak, White Rice, Fresh Tomato Salsa, Shredded Cheese, and Queso
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CeeDee Lamb
Bio
Achievements
age
22
Career Highlights
Named the Most Outstanding Player of the Big 12 Championship.
Cedarian "CeeDee" Lamb is an American football wide receiver for the Dallas Cowboys of the National Football League. He played college football at Oklahoma University and was named a first-team All-American and a finalist for the Biletnikoff Award for best college football receiver. He was later drafted by the Cowboys in the first round of the 2020 NFL Draft. During his rookie year in the NFL he finished second among rookies in receiving yards.
Cedarian "CeeDee" Lamb is an American football wide receiver for the Dallas Cowboys of the National Football League. He played college football at Oklahoma University and was named a first-team All-American and a finalist for the Biletnikoff Award for best college football receiver. He was later drafted by the Cowboys in the first round of the 2020 NFL Draft. During his rookie year in the NFL he finished second among rookies in receiving yards.
2020: Drafted by the Dallas Cowboys in the first round of the 2020 NFL Draft
2019: Named the Most Outstanding Player of the Big 12 Championship
2019: First-Team All-American
2016: Committed to the University of Oklahoma
2019: Named the Most Outstanding Player of the Big 12 Championship
2019: First-Team All-American
2016: Committed to the University of Oklahoma
Watch CeeDee's Story
azzi
fudd
fudd
Chipotle Order
Bowl with Half Chicken and Half Steak, Brown Rice, Black Beans, Sour Cream, Fajita Veggies, Roasted Chili-Corn Salsa, Cheese, Lettuce, and Guac
Get Azzi's Bowl
Azzi Fudd
Bio
Achievements
age
19
Local Chipotle
48 Hale Road, Manchester, CT 06042
Career Highlights
Azzi is the first sophomore in history to win the Gatorade National Girls' Basketball Player of the Year award.
After being a standout player in high school, Azzi has taken her talents to the Uconn Huskies of the Big East Conference. At only 19 years of age, Azzi has been compared to some of the greats in women’s basketball and is predicted to have a very successful career. Azzi Fudds list of accolades are impressive, including being a McDonald’s All-American and a World Cup gold medalist.
After being a standout player in high school, Azzi has taken her talents to the Uconn Huskies of the Big East Conference. At only 19 years of age, Azzi has been compared to some of the greats in women’s basketball and is predicted to have a very successful career. Azzi Fudds list of accolades are impressive, including being a McDonald’s All-American and a World Cup gold medalist.
2021: Morgan Wooten Player of the Year
2021: McDonald’s All-American
2019: Gatorade National Player of the Year
2019: USA Today Player of the Year
2018: FIBA Under-17 World Cup, gold
2017: FIBA Americas U16 Championship, gold
2021: McDonald’s All-American
2019: Gatorade National Player of the Year
2019: USA Today Player of the Year
2018: FIBA Under-17 World Cup, gold
2017: FIBA Americas U16 Championship, gold
Watch Azzi's Story
Char
lie
Mc
Avoy
lie
Mc
Avoy
Chipotle Order
Bowl with Chicken, White Rice, Black Beans, Fresh Tomato Salsa, Lettuce, Cheese, and Guac
Get Charlie's bowl
Charlie McAvoy
Bio
Achievements
age
24
Local Chipotle
51 Boston Wharf Rd, Boston, MA 02210
Career Highlight
Charlie has skated on five U.S. national teams, including two U.S. Men's National Teams and U.S. National Junior Teams, and one U.S. Under-18 Men's National Team.
After a successful start on the USA Hockey developmental team, Charlie began his professional career as the 14th overall pick in the 2016 NHL Draft by the Bruins. Charlie is a defenseman with a bright career ahead of him and even made the NHL All-Rookie team.
After a successful start on the USA Hockey developmental team, Charlie began his professional career as the 14th overall pick in the 2016 NHL Draft by the Bruins. Charlie is a defenseman with a bright career ahead of him and even made the NHL All-Rookie team.
2018: NHL All-Rookie Team
2018: IHF World Championship, bronze
2018: IIHF World Championship Most Points by Defenseman
2018: IHF World Championship, bronze
2018: IIHF World Championship Most Points by Defenseman
Watch charlie's Story
Hail
ey
Lang
Land
ey
Lang
Land
Chipotle Order
Bowl with Chicken, White Rice, Fresh Tomato Salsa, Roasted-Chili Corn Salsa, Light Sour Cream, Cheese, and Lettuce (chips & queso side)
Get Hailey's Bowl
Hailey Langland
Bio
Achievements
age
21
Local Chipotle
2611 Vista Way, Ste A, Oceanside, CA 92054
Career Highlights
Hailey won Rookie of the Year at the 2016 TransWorld SNOWboarding Awards in her first year on the pro circuit.
A California girl to the core, Hailey grew up surfing and skating in San Clemente and started snowboarding at Big Bear at age 5. She was competing by age 7 and made an early splash with a win on the Revolution Tour amateur contest series at Mammoth Mountain in 2014. She’s been a podium regular ever since, pioneering new tricks including the first Cab double cork 1080 ever landed in women’s competition. Don’t miss Hailey catch big air while she sets her sights on gold this winter.
A California girl to the core, Hailey grew up surfing and skating in San Clemente and started snowboarding at Big Bear at age 5. She was competing by age 7 and made an early splash with a win on the Revolution Tour amateur contest series at Mammoth Mountain in 2014. She’s been a podium regular ever since, pioneering new tricks including the first Cab double cork 1080 ever landed in women’s competition. Don’t miss Hailey catch big air while she sets her sights on gold this winter.
2018: Winter Olympics, gold (Slopestyle)
2018: Winter Olympics, gold, 5th (big air)
2017: FIS World Cup Standings, 8th (Big Air)
2017: X Games Norway, 1st (Big Air)
2016: FIS World Cup Standings, 7th (Slopestyle)
2016: Aspen X Games, bronze (Slopestyle)
2018: Winter Olympics, gold, 5th (big air)
2017: FIS World Cup Standings, 8th (Big Air)
2017: X Games Norway, 1st (Big Air)
2016: FIS World Cup Standings, 7th (Slopestyle)
2016: Aspen X Games, bronze (Slopestyle)
Watch Hailey's Story
The difference is real
Training hard and eating real food go hand-in-hand. That’s why we bring you real food made fresh everyday.
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DISCOVER WHAT MAKES PIEDMONTESE BEEF UNLIKE ANY OTHER
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Hopdoddy shares the love
It's about more than just burgers & beer, we’re proud to support our local communities.
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GET INTO OUR CULTURE
© 2022 Hopdoddy Burger Bar
We’re tired of being told our place is in the kitchen so we created some cool shit to fight sexism. All proceeds go to Girls Empowerment Network.
Celebrate all the Burger Queens in your life.
international women's day 2021
Take action to support young farmers
The future of real food starts with farmers. Join the movement to help transition 1 million acres of land to the next generation of farmers.
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1,249,782 Signatures
Farmers face more challenges than ever
Young farmers may do things the hard way, but it’s the right way. They understand the importance of sustainable and ethical farming but are also facing new problems like climate change and the cost of new technology. But the main barrier that’s holding them back is the access to land to build and grow their farms.
40X
More farmers were lost in recent years than gained
100 million acres
U.S. farmland will change ownership in the next 5 years
56%
Of farms lost money
Farmers Committed to
Food With Integrity
Food with Integrity is our commitment to sourcing the best ingredients that are raised with respect for people, communities, animals, and the planet. Meet the real farmers who make real food possible at Chipotle.
Coastal Fresh Farms
Learn how our valued cilantro supplier gives back to the soil by converting to organic growing.
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Grass Valley Beef
Learn how our devoted beef partner and supplier helps us pursue our mission of cultivating a better world.
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Initiatives For The Next Generation
Learn about the programs Chipotle has created to help support the next generation of farmers overcome modern day barriers.
WE PAY AROUND $300 MILLION IN PRICE PREMIUMS PER YEAR FOR REAL FOOD THAT IS GROWN SUSTAINABLY AND RESPONSIBLY.
$5,000
Seed Grants
Awarding $5,000 to 50 farmers under the age of 40 to help them overcome barriers
$5 Million Commitment
Investing $5 million over the next 5 years to help farmers succeed
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Long-term Contracts
Awarding long-term contracts to help young farmers get started
Next Generation Scholarships
Contributed over $375,000 to date to Niman Ranch’s Next Generation Foundation scholarship fund to alleviate student debt
Chipotle
Aluminaries
Supporting ventures that are advancing innovative solutions in sustainable farming
Tractor
Beverages
5% of the profits from the sales of Tractor beverages support young farmers
Chipotle
Farmers Market
Connecting you with a few of our favorite partners who supply real food from the source
Chipotle
Goods
Making ethical clothing with profits going to sustainable farming organizations
The simple rewards system that makes learning new habits fun and easy
Order your Habit Hero
how it works
From flossing teeth and picking up toys to staying in bed all night and practicing gratitude, kids need help building healthy new habits. Habit Hero is the rewarding way to get the job done.
Unlike a standard chore or rewards chart, Habit Hero is a complete program that gives you everything you need to motivate your child, track results, and reinforce daily progress to create habits that stick.
Here’s what your kids will do
Learn
Choose the habits you’d like your kiddo to work on for the week.
Earn
Observe your child and award daily points based on how well they do.
Grow
Add up their points. Six daily points means progress and earns them a fun prize.
why it works
As we get older, we spend time breaking bad habits. You have the power to help your kids create healthy habits at a young age and make good choices on autopilot.
Habit Hero focuses on building awareness of these opportunities and cueing a reward every day to reinforce positive behaviors to make them stick. When your child accomplishes their goal of creating a habit, they get to feel the joy of adding it to their Habit Hero list to celebrate a job well done.
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What’s included
Habit Hero is a program that supports you with everything you need to kick off new habits
Select an item to learn more about it
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Carefully curated rewards
From a measuring tape and kaleidoscope to colored pencils and a superhero mask, our fun-filled Points Pouch includes an ever-changing selection of 28 prizes that will encourage your child to play, learn, and create.
Habit Trackers
A colorful Habit Tracker for each week of the month is where you’ll record the habits you want to encourage and keep track of daily points.
Habit Hero + pencil + sharpener
Think of the Habit Hero as a master tracker where you’ll write down the habits your child has gotten the hang of. We’ll also include a golf pencil perfect for a child’s small grasp so they can help out!
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