On International Women’s Day, Burger King tweeted that “women belong in the kitchen.” Although it was in the name of getting press for a scholarship fund to help more women work in male-dominated professional kitchens, the click-bait headline backfired.
As a woman-powered creative agency, we seized on the opportunity to uplift women in our own male-dominated industry and flex our creative muscles at the same time by launching Burger-Queen.com.
On International Women’s Day, Burger King tweeted that “women belong in the kitchen.” Our response: “Women belong wherever the f*ck they want.” We flipped the script on this click-bait-gone-wrong headline by launching Burger-Queen.com the very same day, designing a site and merch to raise money for programs that empower girls. After selling out in less than 72 hours, we handed over every penny to the Girls Empowerment Network.
