GNC Announces New Strategic Partnership with Creative Studio Hunt, Gather
Today, GNC, a leading health and wellness brand, announced a long-term creative partnership with Austin-based advertising agency Hunt, Gather. In addition to handling GNC’s digital marketing, Hunt, Gather will collaborate with GNC to help the brand unlock cultural moments and build fandom among their audience.
The creative partnership started in October 2020, when GNC tapped Hunt, Gather to support their rapidly growing digital marketing efforts. The full-service boutique agency has been an instrumental partner in allowing GNC’s talented in-house creative team to scale, producing nearly 100,000 assets in eight months for ecommerce, CRM and paid social media, as GNC looks to the future in shifting their focus to help the brand connect with consumers in more meaningful ways.
Erin Flagg, GNC Creative Director, said, “Working with the team at Hunt, Gather has been absolutely integral to the success of our marketing at GNC. They feel like a true extension of our team. I work with many agencies and few can deliver the high caliber creative or overall freshness of this powerhouse group.”
GNC has seen strong digital growth over the last 18 months as the pandemic has fueled consumer interest in immune system support. Since 2017, the wellness market has expanded to a value of $4.2 trillion, growing twice as fast as the global economy—and shows no signs of stopping.
“Working with the GNC team is equally exciting and rewarding with our creative and production prowess demonstrated at every turn. We’re also stoked as users of their core products that help empower consumers to reach their goals.” said Hunt, Gather partner and creative director Lynna Bartosh.
GNC Holdings, Inc. (NYSE: GNC) is a leading global health and wellness brand that provides high quality science-based products and solutions consumers need to live mighty, live fit, live long and live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC's diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best in class product portfolio. As of March 31, 2020, GNC had approximately 7,300 locations, of which approximately 5,200 retail locations are in the United States (including approximately 1,600 Rite Aid licensed store-within-a-store locations) and the remainder are locations in approximately 50 countries.
About Hunt, Gather
Founded in 2016, Hunt, Gather is a digitally-native, full-service unagency and creative studio based in Austin, Texas. The woman-powered shop focuses its work on consciously creating and making a cultural impact for clients all around the world. Some of those clients include Chipotle, Dell, and Environmental Defense Fund.