Fresh Street Launches A Fresh Take On Curbside With Hunt, Gather
Fresh Street opened Chicago’s first curbside-only grocery store this spring with a hyper-targeted inaugural brand campaign from Hunt, Gather.
With 70% of shoppers leaning into curbside pickup, Fresh Start has designed a grocery shopping experience that eliminates the biggest hassles for busy consumers—substitutions and added fees.
“Fresh Street is fundamentally about giving families time back in their day for the things that really matter,” said Founder and CEO Mike Sayles. “Our innovative solution offers an easy-to-navigate online shopping experience and a seamless pickup process.”
With a savings of up to 10% over big box stores, Fresh Street offers a digital way to shop that can get you from cart to curb in as little as 30 minutes. The app tracks inventory in real-time so consumers are only ordering from what’s on the shelf.
“We’re all familiar with wacky curbside substitutions. No one wants to order fresh bananas and end up with a box of banana pudding. Fresh Street delivers what you want every time, which is huge for busy moms like me,” said Lynna Bartosh, Partner and Creative Director at Hunt, Gather.
Fresh Street launched their flagship store on North Lincoln Avenue in Chicago with an ad campaign from award-winning creative agency Hunt, Gather that emphasizes the improved shopping experience and positions the company for growth in a competitive market. Hand-drawn illustrations and vivid colors dramatize the substitutions you won’t ever get stuck with in executions including local OOH, Spotify radio, direct mail, in-store signage, and a series of videos for CTV, YouTube, and social media.
To learn more, visit freshstreet.com.
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About Fresh Street
Fresh Street offers a fresh take on curbside pickup, with a more convenient, reliable, and affordable grocery experience. Download our app and give us a try. Located on North Lincoln Avenue in Chicago.
About Hunt, Gather
Founded in 2016, Hunt, Gather is a digitally-native, full-service unagency and creative studio based in Austin, Texas. Our majority woman-owned and woman-powered shop focuses its work on consciously creating and making a cultural impact for clients. Some of those clients include Fresh Street, Chipotle, Dell, and Environmental Defense Fund.
