Hunt, Gather News

Lone Star Brewing

Lone Star Brewing Shines With Hunt, Gather

January 2022

A match made in Texas – Boutique “unagency” Hunt, Gather lands the Lone Star Brewing account to reintroduce the National Beer of Texas to beer lovers old and new.  

Hunt, Gather prides themselves in being an “unagency”, providing full-service creative representation while making a cultural impact for clients. The agency is uniquely positioned to elevate Lone Star’s brand awareness based upon their deep understanding of the Texas icon’s traditional audience with a look towards expanding their market share through creativity, strategy, and analytics.

The Lone Star Beer brand, founded in San Antonio, Texas in 1884, is a perennial favorite of Texans and with their expanded offerings, the company expects to be the favorite of a new generation of Texans and beer lovers everywhere.

Partner, Creative Director and Native Texan Lynna Bartosh said, “We at Hunt, Gather have our Texas tails waggin’ with excitement to partner with a legend within Texas, and we’re beyond excited to reconnect the iconic brand with their loyal fans. Located in the Capitol of Texas and utilizing our experience in marketing to national audiences, we believe that we have a unique opportunity to showcase the brand as we unite Texans within Lone Star Nation.”

“We are thrilled to partner with Hunt, Gather in creating distinct and locally minded work that honors the heritage of the brand while celebrating what Texas means today,” said Emily Hoyle, Brand Director for Lone Star."

With the new alliance, Lone Star joins Hunt Gather’s expanding roster of clients including Chipotle Mexican Grill, GNC, Tastemade, Humann, Snap Kitchen, HID, Genghis Grill, Tender Belly, EDF, Ferrara, Hopdoddy Burger Bar, and Environmental Defense Fund. 

The award-winning firm is recipient of multiple nods from the American Advertising Awards, MarCom, Addie, Effie, Digiday, and Davey and will put their cutting edge creativity and branding skills behind Lone Star beginning with the new launch in early 2022.

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About Lone Star Brewing Company

Lone Star Brewing Co., the makers of Lone Star Beer “The National Beer of Texas” and Lone Star Texas Light Beer, has been proudly brewing beer in Texas since 1884. Since its founding, Lone Star has partnered with local communities throughout the state, supporting Texas-specific charities and organizations. Lone Star Brewing Co. is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies. For more information on any Lone Star product, please visit www.lonestarbeer.com.