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OVERHAUL

DISCIPLINES

Full-service video production, Print Design, Website creative direction + copywriting

DESCRIPTION

To help promote their launch during SXSW, we created both videos and print materials for Overhaul’s two distinct audiences: enterprise shippers and truck drivers. The designs mirrored each other in appearance but clearly spoke to the concerns of each audience and communicated how Overhaul’s unique platform and incentives could overcome them.